|TYPES OF ADVERTISING|
Marketing is a paid, one way
communication through a medium. Every major medium is used to deliver these
messages, including television, newspaper, Internet, Billboards etc..
Advertising in marketing field is often placed by an advertising agency on
behalf of a company.
The three basic components of advertising can be described as sales promotion, Consumer Education and Public relations.
In sales promotion, the main job is to persuade and convince people to buy the product which the company has brought out in the market.
In Consumer Education the public at large is taught the various benefits of a particular product or service so that the people get attracted towards it.
In Public Relation the objective is to create a positive image of a company by organizing various activities like press meets and articles published in various newspapers and magazines.
A better marketing convert products in money by selling the products. The marketing plan is to create a strategic blueprint and think positive thoughts.
Now a days various kind of jobs are available in the market like- Data entry, Account Executive, Marketing, Print and Electronic Media, Ad Agency Job, etc.. The most of International and multinational companies select the candidate through campus selection and these campuses are advertised by marketing.
It is a public message, to inform and convince for procure a product, a service or an idea. These Industries provide the various opportunities to the citizens, when they complete their education and not sure how to start the career. The first modern marketing agency started operating around 1875 in the United Sates of America. This has gone through five major stages of development such as global, multinational, international, domestic, and export. Today advertisements are an important source of information to the public, it is also a method which is used by the companies for their trade and organization.
The ad can be categorized in four major types on broadly speaking such as :-
The products advertisements or its sell in market also depend upon which brand is it belong too. IT strives to develop and upkeep the corporate identify preserve consistency while ensuring that all the communication materials express the most effective and consistent brand.
The print media have always been a popular marketing medium for Commercial and food products, the newspapers, or magazines are a common practice. In addition to this, it has offers a options like promotional brochures and fliers for marketing purposes. Often the newspapers and magazines sell the ad space according to area occupied by the advertisement. The prices of print ads depend on the supplement in which they appear.
This is a technique that formulate as an effective communication medium, for socially relevant message, about important matters and social welfare causes like AIDS, energy conservation, political integrity, illiteracy, poverty and so on. Marketing rationalize for continuation when it used in the public interest - it is more powerful tool to use only for commercial purposes. Today public service marketing has been more and more used in a non-commercial fashion in several countries across the world.
These promotions are most popular medium that constitutes several branches like radio, television, and Internet. Television advertisements have been popular ever since they have been introduced. The cost of television ad often depends on the duration of the advertising. The radio might have lost its charm owing to the new age media. However, the radio remains to be the choice of small-scale marketers. Internet is a invention which has change the thinking of the generation, through its we can share our thinking to whole world by social networking sites, business networking sites, and so on. The viewers are also able to search their subject matter an assortment of search engines, therefore it is one of the most popular source for marketing now a days in the whole world.
Institutional promotions are handling for creating a good public image for company and sectors. This ads focus on the business effort in areas of research, development, and quality control. Frequently these are concentrate on the social work done by the company for educational, cultural and sports events. The purpose of these ads is to sell a positive image of the company rather than a product manufactured by the company.